Using Ahrefs in conjunction with SimilarWeb, Rebekah studied their: Visitor Demographics Traffic segmentation (advertising, organic, social, etc.) Competitor list from SimilarWeb to add anything she hasn't found yet She also runs her target keywords through Clearscope to generate latent semantic indexing (LSI) keywords that her competitors use on their pages to introduce similar products/services.
It includes an overall content rating based on ranking position, related terms, search volume, page type, and top competitor content: Click to enlarge The effective thing she does, she says, is to view competitor landing pages side-by-side on mobile and desktop, and jot down her observations. View competitor landing pages side-by-side on mobile and desktop. Take note of your observations.
Click to Tweet Featured Related Content: How to Conduct a Competitive Content Marketing Analysis 2. Make sure you have the right audience Christopher Penn, co-founder and chief data scientist at Trust Insights, shares his thoughts on how to use competitor analytics to create landing pages in this video: One of his suggestions is that the success of a landing page depends on three things: