If someone on the street asked you to explain a email list microsite, could you? This post will teach you: what is a microsite - and is it a smart marketing choice for your business? How to use a microsite to help your business 2 excellent examples of microsites to inspire you what is a microsite? A microsite is a website - often no more than 3-4 pages in total - that exists to serve a specific purpose independent of an organization's main website. A microsite can have a dedicated domain name or be a subdomain. Here are the characteristics of a microsite: usually temporary . A microsite built around a unique, time-limited digital marketing campaign.
Heavy content . A microsite has a high volume of specific keyword content around the theme of the microsite. Independent . A microsite is supported by its own email addresses, content and social networks. Here is what a microsite is not : a small website . No, this is not a website where you need a magnifying glass. A landing page . A landing page typically resides on the main website to generate leads for a specific offer. A subdomain . But it can have its own subdomain (and usually does). A microsite is a kind of mini website that does not have as many features as the main website.
Businesses typically use microsites when they want to email list promote a group of products in a way that doesn't distract the user. The few pages of a microsite can include things like:a product demo page a place to get topic-specific content a form or survey microsites typically don't have e-commerce functionality or elaborate sales funnels. Microsites often exist for lead generation, to support a larger marketing campaign, or to promote a single product – not for mass sales of your entire product base. What is the difference between a microsite and a landing page? What differentiates a blog microsite from a company's main website or any other branded platform